Strategy & Planning

Lead the process of development of integrated
annual plans for sales and brand teams to gain alignment with business
strategy.
Own theExecute
the annual plans for company brands and categories in order to retain
and oversee focus on the Business Strategy.
Develop and recommend the Go to Market strategy
(GTM) of the company to gain a significant edge in the marketplace. Review the
strategy annually in order to ensure it is relevance to any changes in the business
strategy and environment.
Plan and recommend tactical initiatives to achieve periodical brand and
sales milestones to achieve business objectives

 

Activities

  manage  marketing & sales activities from pre
  plans to post plans e.g. marketing campaigns, product launches, sales
  promotions and trade offers etc. in line with the annual plans to accomplish
  the business objectives & result into most effective outputs for meeting
  ROI’s. Ensure that the approved
  guidelines are effectively to all internal audience (sales and distributors)
  & external audiences (agencies and customers) for alignment of business
  objectives. 
 
 

 

 


 
 

Processes

 
  Recommend
  & add to development of systems, processes and procedures through
  continuous improvement and innovation for brand and sales dept’s in order to timely
  initiate action in line with the company strategy. e.g. 4P’s, market/
  competitive intelligence, NPD, launches etc.
  Consult
  on Identification and need-gap analysis in consumer needs and commission
  research through market research & agencies in order to uncover these
  knowledge gaps. e.g shoppers, regional and channels, new categories and
  customers etc.
 
 

 

 


 
 

Teamwork

 
  Iprovide
  on the job coaching to foster and cross-departmental collaboration in between
  brand and sales managers to uncover knowledge gaps & better alignment of business
  objectives